Evidence Hub

Real-World Evidence in Health Technology Reassessments: A New Era in Evidence-Based Decision-Making

Written by Aetion | May 7, 2025

Ashley Jaksa, MPH, and Patrick Arena, PhD

 

A Lifecycle Approach to Evaluating the Value of Therapies

Healthcare systems are evolving in how they assess and monitor the value of therapies. With more treatments gaining approval through accelerated regulatory pathways, many enter the market with limited clinical evidence, creating challenges for payers, providers, and patients. To address these gaps, health technology assessment (HTA) agencies are adopting reassessment frameworks that incorporate real-world evidence (RWE) to refine coverage, pricing, and reimbursement decisions over time.

A recent study by Ashley Jaksa, MPH, Patrick J Arena, PhD, and colleagues from Merck & Co., Inc., published in Value in Health, examines how RWE shapes HTA reassessments across six leading HTA agencies. Their findings highlight the increasing reliance on RWE to address clinical uncertainties and the need for structured evidence frameworks to support lifecycle drug evaluations.

Advancing Beyond Initial Approvals with Continuous Drug Evaluation

Regulatory approval is just the first step in a therapy’s life cycle. While pre-market clinical trials establish efficacy and safety in controlled settings, they do not reflect how treatments perform across diverse, real-world patient populations who often experience complex real-world treatment pathways. Recognizing this gap, HTA agencies are formalizing reassessment frameworks to ensure that therapies continue to provide clinical and economic value after market entry.

Several HTA agencies have already implemented structured reassessment processes:

HTA Reassessment Frameworks and Approaches

Country (HTA Body)

HTA Reassessment Approach

United Kingdom (NICE)

The Cancer Drugs Fund (CDF) and Innovative Medicines Fund (IMF) enable provisional access while additional evidence is collected.

Canada (CADTH)*

Post-marketing drug evaluations and time-limited reimbursement recommendations guide reassessments.

Germany (IQWiG/G-BA)

G-BA/IQWiG’s ability to reassess products is limited mainly to orphan drugs as well as drugs with exceptional/conditional approval. 

France (HAS)

Though the landscape is changing, HAS currently has three potential reassessment mechanisms: 1) Post-registration studies, 2) Protocol for temporary use/data collection programs, and 3) Discretionary reassessments.

Netherlands (ZIN)

Two programs: 1) Conditional Inclusion for orphan drugs and 2) Potential Promising Care for promising but expensive interventions.

Australia (PBAC)

Managed entry schemes are possible, but almost all are focused on a price discount rather than additional data collection. Post-market reviews (PMRs) also exist, but they are rarely enacted.

* Now known as CDA-AMC (Canada's Drug Agency - L’Agence des médicaments du Canada). Name change occurred after original submission.

As these approaches highlight, HTA agencies are advancing beyond static approvals, using RWE to guide reimbursement decisions over time.

Why RWE is Essential in Reassessments

HTA reassessments create opportunities for evidence generation beyond initial approval, integrating real-world patient outcomes to resolve lingering uncertainties. Unlike pre-market evaluations that rely heavily on randomized controlled trials (RCTs), reassessments provide an opportunity to evaluate:

  • Long-term safety and durability of treatment response
  • Effectiveness across diverse and underrepresented populations
  • Outcomes in rare diseases where traditional trials are infeasible
  • Comparative effectiveness to refine reimbursement and coverage decisions

Although RWE is increasingly used in initial HTA assessments, systematic research on how HTA agencies apply RWE in reassessments remains limited.

How RWE is Shaping HTA Reassessments

To understand RWE’s role in reassessments, we analyzed 40 health technology reassessments (HTARs) across six leading HTA agencies. The analysis identified key trends:

 

Trends in RWE Use for HTA Reassessments

Key Finding

Details

RWE is increasingly used in reassessments

Over half of the reviewed reassessments incorporated RWE, reinforcing its expanding role in post-market evaluations. However, due to the study design, selection bias likely impacted this finding.

Orphan and oncology therapies are a focal point

RWE use was particularly high for orphan and oncology therapies. However, due to NICE’s Cancer Drugs Fund, oncology treatments were likely overrepresented. Nevertheless, RWE use was also observed for other therapeutic areas (e.g., cardiovascular disease and autoimmune disease). 

RWE is addressing clinical uncertainties

Historically, RWE has primarily been used in cost-effectiveness models submitted during the initial assessments. In reassessments, however, it often played a direct role in clarifying clinical effectiveness and safety.

Comparative effectiveness studies remain rare

No de novo RWE comparative effectiveness studies were identified. Short reassessment timelines likely limit RWD accumulation and the ability to implement complex studies, like comparative effectiveness analyses.

RWE is complementing, not replacing, RCTs

RWE was used alongside clinical trial data as part of a broader evidence package to contextualize trial results.

Sponsors are requesting reassessments

The sponsor requested reassessments in 20.0% of the HTARs evaluated. Sponsors are requesting reassessments to expand the indication, remove prescribing restrictions, and/or update information that would impact price negotiations. 

 

Maximizing RWE’s Impact in HTA Reassessments

As RWE plays a greater role in HTA reassessments, addressing key challenges will ensure it delivers a meaningful impact. Early engagement with HTA agencies, improvements in data quality, and clearer policy frameworks are critical for integrating RWE into decision-making.

Strengthening Collaboration Between Sponsors and HTA Agencies

For RWE to influence reassessments effectively, sponsors and HTA agencies must align early in the evidence generation process. Without clear expectations, evidence generation efforts may not address critical evidence gaps and uncertainties.

Key strategies for improving collaboration include:

  • Joint scientific advice to align on post-launch evidence generation: Engaging in structured discussions with HTA agencies and regulators early in drug development on critical uncertainties ensures that RWE is collected in ways that will be relevant for both decision-makers.
  • Pre-submission dialogue: Consulting HTA agencies before submitting reassessment evidence can clarify evidence expectations and streamline the evaluation process.
  • Evidence alignment: Understanding what HTA bodies consider decision-grade ensures that RWE meets scientific standards for post-market evaluations.

 

Expanding Access to High-Quality, Fit-for-Purpose RWD

For RWE to be valuable in reassessments, data must be complete, consistent, and aligned with HTA agencies’ expectations. Ensuring that RWD meets the required level of scientific rigor requires investment in:

  • Comprehensive data sources: Expanding access to electronic health records (EHRs), patient registries, insurance claims, and structured databases enhances the availability of decision-grade RWE.
  • Interoperability and harmonization: Standardizing data collection and improving system interoperability allows for more robust RWE analyses.
  • Transparency in data collection: Adopting clear documentation standards ensures that HTA agencies can confidently assess data provenance, methodology, and limitations.

Establishing robust RWD infrastructure and transparent reporting practices will enhance the reliability of RWE in reimbursement decisions.

 

Integrating RWE into Lifecycle Evidence Generation

Real-world evidence is becoming central to how health systems monitor the value of therapies after they reach the market. By building RWE into reassessment frameworks, HTA agencies are moving toward a more continuous, dynamic approach to evaluating clinical benefit and economic value.

Early alignment between stakeholders is essential to making this shift effective. When sponsors and agencies coordinate on data expectations and methods, meaningful evidence that answers the right questions can be generated when it matters most.
With the right data infrastructure and scientific rigor, RWE can play a decisive role in shaping pricing, reimbursement, and coverage decisions. As this approach takes hold, patients stand to gain more timely access to therapies that are proven to deliver real-world value.

Get in touch with Aetion® to explore how real-world evidence can enhance your evidence generation strategy.