Tokenization and Real-World Data: Effective Strategies and Best Practices | December 11, 2024

Join us for an interactive session with industry experts, where we’ll address some of the most pressing questions facing real-world data practitioners today. We’ll explore the benefits and trade-offs of tokenization, covering multiple approaches to data linking while complying with privacy standards and conducting thorough risk assessments.

Attendees will gain insights into how strategic choices in data linking can shape study outcomes and maximize data utility while adhering to industry standards. Through practical examples, we’ll demonstrate how tokenization serves as a powerful approach to advancing real-world data applications.

Key Topics:

• Tokenization approaches
• Privacy and compliance considerations
• Risk assessment best practices
• HIPAA de-identification methods: expert determination vs. safe harbor
• Structured and unstructured data

Presenters include:

• Lucy Mosquera, Sr. Director, Generate Operations and Data Science, Aetion
• Emily Rubinstein, VP, Real World Data, Aetion
• Wendy Turenne, Chief Data Officer, Aetion