This article in the Globe and Mail article provides a summary of the transformative role of synthetic data generation as a privacy enhancing technology, using AI to generate non-identifiable data, as privacy laws continue to become tighter, posing challenges for data access and sharing. It highlights various applications, for example in the U.S., Netherlands, Korea, and Canada, including Replica Analytics' work with the non-profit Health Cities in Alberta, underscoring the technology’s potential in healthcare and medical research in terms of improving data quality and results while navigating stringent privacy requirements.