This podcast on PrivacyTechTalk focuses on synthetic data generation, which is gaining traction as a responsible, practical privacy enhancing technology (PET) that addresses the limitations of traditional de-identification methods. The discussion focuses on what synthetic data is and how it is considered non-identifiable information, enabling greater use and sharing of data. It is a game-changer for the healthcare sector and evidence is accumulating regarding its high utility and various exciting applications. Moving forward, clear standards and codes of practice for its use would support its adoption.