In a podcast on ThatTechPod, Khaled El Emam, SVP & GM of Replica Analytics discusses the role of synthetic data as a privacy enhancing technology (PET). The episode introduces Replica and its deep expertise in de-identification and anonymization. They delve into how synthetic data is created and its significance in addressing data privacy and utility issues. With a focus on the healthcare sector, Replica helps governments, companies and health systems enhance data access and sharing. Another exciting use case involves amplifying and augmenting datasets. Moving forward it is expected there will be a greater reliance on PETs like synthetic data.