This Q&A is published by CityAge. Replica Analytics’ SVP & GM, Khaled El Emam, was interviewed following his presentation at The Data Effect, a CityAge conference. The discussion focuses on how synthetic data generation may help solve the health data access challenge impacting research, innovation and healthcare. It covers how synthetic data is generated and several advantages are highlighted, such privacy protection, as well as the ability to de-bias datasets, increase diversity in datasets, or simulate additional patients for clinical trials. Included are examples of how synthetic data works in real world situations.